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Here’s why good photography is crucial for your property marketing campaign

They say a picture is worth a thousand words, and when you come to sell your property, this will be relevant for your marketing campaign.

While there are many factors contributing towards achieving a successful marketing campaign, professional photos are one of the first things a prospective buyer will see on your property listing and are therefore hugely valuable.

With that in mind, we explain the importance of good quality photos when marketing your property.

Why are good property photos important?

As a seller, marketing your property correctly is imperative to your chances of selling. With the majority of potential buyers starting their search online, your photographs will need to be high-quality and show off your home’s main attributes.

If your photos aren’t up to scratch, house hunters may look for a similar property with more appealing images. However, your estate agent will be well aware of the importance of good photography and should point you in the right direction.

Common property photography mistakes

Taking good pictures may sound simple, but there are multiple factors that can affect the quality of an image.

In fact, it can be fairly easy to spot photo blunders on property listings. These can include the wrong lighting, a cluttered room, irrelevant focus on items in the home, poor quality, blurring, bad angles, reflections and minimal photo editing.

These can all be avoided, though. With some planning, time and technique, your property listing can flourish with appealing professional photographs.

How to take professional photos

In order to take ideal photos that will attract tenants, you will need to consider the following:

Use the right equipment – This doesn’t necessarily mean buying the latest gadgets, but having a decent camera, lens and a tripod can be a good place to start, as opposed to a smartphone.

Set the scene – Everything must be carefully staged in the home. This means removing clutter and personal trinkets, straightening furniture, opening blinds/curtains and switching off the lights.

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